Dr. Harold Zane Daniel, Jr.


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Orono - Dr. Harold Zane Daniel, Jr., 65, died April 11, 2019, following a six month-long illness. He was born in Greensboro, North Carolina, the son of Helen Jones Daniel and Harold Zane Daniel, Sr.
Harold graduated from Walter M. Williams High School in Burlington, North Carolina, in 1972. Following high school, in 1976, Harold received a Bachelor of Science degree in Business Administration (Marketing) from Appalachian State University in Boone, North Carolina. In 1978 he became one of the first two MBAs to graduate from Appalachian State University's Walker College of Business.
It was at Appalachian State University where he met his wife of 42 years, Kathy.
Harold became a Senior Project Director at Burke Marketing Research, was a Marketing Research Manager at Campbell Soup Company and a Project Supervisor at General Foods before completing his PhD in Business Administration (Marketing) at the University of Connecticut in Storrs.
He was an Associate Professor of Marketing, for the last 22 years, in the Maine Business School.
Harold was predeceased by his father Harold, Sr. Surviving, in addition to his wife Kathy, are his mother Helen of North Carolina, his sister Cynthia Chandler, her husband Chan, his brother Michael and his wife Tara, also of North Carolina. Also, his sister-in-law Sarah Fogelson of Virginia and his brother-in-law David Fogelson of New Mexico.
There are seven special nieces and nephews who also survive.
As well as other undergraduate and graduate courses Harold most recently taught Marketing Research, New Product Management and Managerial Marketing. When asked he often advised businesses in Maine and supported special efforts in the state capital. His marketing or marketing research assistance sometimes included a class project. He continued with his own research interests and publications in his field. He was a member of the American Marketing Association, the Association for Consumer Research and the North American Case Research Association.
Harold played several musical instruments and was a member of Phi Mu Alpha Sinfonia. During his college years he was licensed in North Carolina as an on-air announcer and worked part-time at several local AM and FM radio stations. He was a subscriber to the Bangor Symphony Orchestra and for fun would look for opportunities to fly in vintage airplanes. He was particularly honored to serve as advisor to UMaine's collegiate chapter of the American Marketing Association. As the advisor he was given additional meaningful time with students. Time with students brought him the best hours of each day. He was dedicated to preparing students for life after their degree.
One way to make sure their preparation was complete was to include the more distant world around them. Harold led two trips to visit business locations in Brazil, including the exploration of an ecotourism lodge, in a sustainable reserve, in the Amazon. Traveling to the lodge via plane and then "fast boat" added to these fun and unique trips. Harold was always a fan of travel on the water or anything that would fly, new or old.
The family would like to thank the Lafayette Family Cancer Institute, the Northern Light Eastern Maine Medical Center Palliative Care Program, hospice support and the entire sixth floor team.

A gathering will be held at the Maine Business School in Orono at a date and time to be announced. A memorial service will be held at the First Presbyterian Church in Burlington, North Carolina, at a future date. Those who wish to remember Harold in a special way can contribute in his name to the Bangor Humane Society, 693 Mt. Hope Avenue in Bangor, Maine 04401. Condolences to the family may be expressed at BrookingsSmith.com
Published on April 15, 2019
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12 posts

Robert E Buntrock
Apr 24, 2019
Kathy, surprised and so sorry to hear of Harold's passing, I had no idea he was ill. You have my sympathies and support.
Donna Moreland
Apr 18, 2019
I am shocked and saddened to learn of Harold's passing. I worked closely with Harold for a number of years when I was on the Tourism Commission when Harold took over the reins of the Center for Tourism Research & Organization at UM. We had many frustrating times, but also a lot of laughs and fun times as well. Harold was so knowledgeable, patient and always willing to do anything he could to help us become more sustainable within the tourism arena.
In fact, as I was just cleaning out some files at the office, I came across a paper that he wrote which I will share with some colleagues at the University of Farmington next week since his paper addresses their immediate needs perfectly! Harold
...was a wonderful man and will be sorely missed.
Kathy, I am so very sorry for your loss. You are in my thoughts and prayers as you go through this very difficult time.
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Laura Dickson Hare
Apr 17, 2019
Kathy, I remember when you fell in love with Harold at ASU! What a love story! We had some fun all those many years ago.
I’m so sad to hear of Harold’s passing. Hugs to you friend!
Sandy Caron
Apr 17, 2019
I am so sorry to hear of the passing of Harold. He was so wonderful - he was my go-to person for all my qualtrics questions. He was generous and kind. I will miss him.
Amy Fried
Apr 17, 2019
I'm so sad to hear this news. I worked with Harold when I was associate dean and he was involved in exploring how to promote Maine tourism. He had a good mind and a kind heart and he was devoted to his students and the state. May his memory be a blessing.
Ashley Cooper
Apr 17, 2019
Taking his marketing research class is one of the best things I could have done with my life. His class really spoke to me and it's the reason I want to do what I want to do in life. Dr. Daniel has always been there when I needed someone to talk to. He was supportive when I needed it. I truly think of him as a mentor and I will miss him.
Justin Hafford
Apr 15, 2019
It was a privilege to know and work with Harold over the years. Truly an amazing soul who had passion for teaching & learning. Sincerest condolences to his loved ones at this time.
Justin Royer
Apr 15, 2019
I am so so sorry to hear this. I'll always remember Harold for his exceptional kindness. Harold made an absolute mark on the UMaine and Orono communities and beyond. I hope his family finds comfort in years of happy memories.
Linda and David duff
Apr 15, 2019
Linda and David duff
Apr 15, 2019
We we’ll always be grateful for our friendship ! Loved seeing you both at one of Harold’s places in Rhinbeck at the Areodome in 2017! Fly high Harold!
Susan Mullaney & Don Cookson
Apr 15, 2019
Harold was a wonderful friend that we could talk "Marketing stuff" with and enjoyed our conversations greatly. We shared so much in common. He made such a difference in the lives of so many students. Words can't express how much we feel his loss way too soon.
Doreen Bernier
Apr 15, 2019
I celebrate Harold even though I am saddened by his passing. I have Kathy and his family in my prayers. Fly high, my friend, on your new adventure.